Wavemaker has appointed Dennis Potgraven to the role of Chief Strategy Officer U.S., effective immediately. Dennis will be responsible for leading Wavemaker’s Strategy and Planning practice, activating Wavemaker’s Provocative Planning approach to create new growth opportunities across a diverse client portfolio.
Dennis joins from Havas Group, where he led the strategy teams for the creative, digital and media businesses as Chief Strategy Officer for the greater Chinese market. An international marketing professional, Dennis brings extensive agency experience in establishing brands, delivering integrated marketing communication and creating customer value.
Amanda Richman, CEO, Wavemaker US CEO, said, “Our success in 2020 was driven by our people and their commitment to positively provoking growth for our clients. Dennis’ strategic expertise across media, creative and data sciences, paired with his client background, will elevate our work to be more holistic and high impact in driving client growth.”
Dennis Potgraven, Chief Strategy Officer, Wavemaker US, said, “What continues to impress me about the Wavemaker US organization is the tech, data and content capabilities ingrained within a collaborative culture.”
“My experience in the Chinese market, where ecommerce and social behaviors distinctly inform successful growth strategies, has convinced me that Wavemaker is best placed to deliver more connected solutions,” Potgraven said.