Deccan Herald gets a makeover Designed by Palmer Watson Words and Pictures of Edinburgh

IMAGE-DECCAN HERALD GETS A MAKEOVER WITH BLUE-MEDIABRIEF
IMAGE-DECCAN HERALD GETS A MAKEOVER from PALMER WATSON WORDS AND PICTURES EDINBURGH-MEDIABRIEFDccan Herald newspaper has a bold new masthead in aqua blue, a colour that the publication hopes will convey “the depth we strive for in our journalism, and whose attractiveness will appeal to younger readers who need coaxing to pick up a newspaper.”

The new layout is crisp, clean and contemporary, and has been designed by the Edinburgh-based Palmer Watson Words and Pictures design agency   of Ally Palmer and Terry Watson. It’s a small editorial and design agency that has done some excellent work with publications like La Monde and El Pais, among other publications.

And it’s not just the appearance that is changing – Deccan Herald is launching a new business section on Mondays that brings Business to everyone, and are introducing a new Sunday opinion page, christened ‘The Prism’ for its ability to break down the surrounding white noise into comprehensible parts.

On the supplement front there’s ‘Showtime’, the new entertainment offering on Saturdays, that captures all the action from showbiz and streaming platforms. The paper is also merging Travel and Living into a new supplement – ‘Travel & Living’ – on Tuesdays, to present the best of both.

IMAGE-DECCAN HERALD GETS A MAKEOVER from PALMER WATSON WORDS AND PICTURES EDINBURGH-MEDIABRIEFIMAGE-METRO LIFE IN dECCAN hERALD-MEDIABRIEFIMAGE-TRAVEL&LIVING IN dECCAN hERALD-MEDIABRIEF

Sitaraman Shankar, Editor, Deccan Herald, says,  “It’s an exciting time at DH. We may be giving a bright new face to our newspaper and introducing new elements, but we are conscious of the legacy of seven decades of solid and well-respected journalism upon which we build.

“And we believe, more than ever, that good journalism is journalism for good; we are keen to bring about positive change in the lives of those around us, and to spark new ideas for a better tomorrow.”

The newspaper also has a formal tagline: ‘The Power of Good’.

While the newspaper has been revamped, it is a fact that in today’s day and age, content is consumed across platforms.

Therefore, DH readers can expect closer linkages between the physical product and its fast-growing digital cousins.

Karthik Balakrishnan, CEO, The Printers Mysore, says, “This ‘refresh’ reflects our intent to continually enhance the value we offer our readers. We are confident that the clean, crisp design and revamped content (which includes a new supplement and several hard-hitting features) will offer readers a more immersive and satisfying reading experience.”

Your thoughts, please