DDB Mudra creates #MyStoreMyStory​ campaign for Meesho


Meesho, the social commerce platform, launched a new TVC to create awareness about the wide range of products available on the platform for micro-entrepreneurs to choose from, share with their customers and make earnings towards their small-scale businesses.

Taking the lead from the brand’s previous TVC campaign which reflected women achieving financial independence and creating their unique identity with Meesho; the new TVC highlights the ease Meesho offers to the new generation of ‘social commerce’ women entrepreneurs to serve their customer’s varied demands as per their preferences.

The film showcases an interesting aspect of our social circles. Every person on our contact list has a specific persona. This reflects in their interests, fashion statement, and products they like to buy.

This proved to be a significant insight for Meesho to collaborate with DDB Mudra and create the TVC in order to reach out to ‘social commerce’ entrepreneurs in the country who are always on the lookout to buy products for their customers as per their varied taste and preference.

Meesho platform has a wide range of products to choose from whether it is in terms of latest in fashion and garment, home décor, accessories and much more at affordable price-points.

Vidit-Aatrey-scaled.jpgVidit Aatrey, Founder & CEO, Meesho, said, “At Meesho we are aware about the pulse of our audience – women entrepreneurs and we accordingly provide solutions.

“Access to smartphones and penetration of internet have brought many women entrepreneurs to the digital fold who run their micro enterprises via social commerce.

“Through our TVC we want to convey to these entrepreneurs to look no further than Meesho as we understand their aspirations to meet their customer’s varied demands and preferences. One can always find something for everyone at Meesho,” Aatrey said.

Image-Rahul-Mathew-Chief-Creative-Officer-DDB-Mudra-Group-mediabrief.jpgRahul Mathew, Chief Creative Officer, DDB Mudra Group, said “To take forward our journey of encouraging women entrepreneurs, we wanted to bring out how simple and powerful an ally Meesho is. The film effectively communicates that Meesho is as vast and resourceful as your contact list.”

Today Meesho has more than 7million re-sellers (entrepreneurs) on the platform spread across 100 cities out of which 80% of them are women from smaller towns and cities. The TVC will be running across regional, news, entertainment, infotainment, and sports channels. The advertisement will also be available in many regional languages like Kannad, Telugu, Tamil, Malyalam, Bengali, Odiya and Assamese.

Your thoughts, please