Country Kitchen, India’s first fortified vegetable flour label, has launched its e-vendor portal tailored specifically to suit the needs of consumers including healthy superfood brands and online dietitian consultation. This initiative will enable people to personalise wholesome superfoods made from 100% natural ingredient for a holistic health approach.
Abhishek Bhasin, Co-founder of Country Kitchen, said, “In line with our ambition to provide healthy choices to consumers, we came up with the idea to create a store-cum-clinic that will make people aware and educate them about organic products. Also, we have taken this initiative towards a healthier society by not only concentrating on our own products but by creating a platform for other superfood brands that are preservative-free and 100% natural food products.”
Utkarsh Bansal, Co-founder of Country Kitchen, said, “The service for online dietitian consultation is in continuation of our larger objective including Country Kitchen e-commerce, omnichannel sales, and supply chain forecasting. The website also supports our core value of care for our consumers, by providing them with a one-stop-shop for nutrient-rich foods.”
The portal has collaborated with registered dietitians across the country who can provide food and nutrition information, and support people to improve their health. Along with diet plan, Country Kitchen dietitian can also change diets to help manage any medical condition such as diabetes, heart disease, overweight and obesity, cancer, food allergies, intolerance to name a few.
Dt Deepshika Garg, registered Dietitian and currently associated with Country Kitchen, said, “Food is and has always been a basic need for all of us. Having a connection to your food and how to prepare it play a vital role in having a healthy lifestyle. And I’m certain that with this initiative of Country Kitchen, we will be able to provide a healthy eating plan to families and individuals who are looking to start a healthy journey,” said
In addition, Country Kitchen now houses a wide range of superfood brands such as Kivu, Mo’s bakery, Poshtickk, Conscious Food, Grainic, Plattered, Olixir, Max Protein, Green Protein, India Hemp Organics along with in-house Country Kitchen products. Consumers can now pick their favourite nutritious foods recommended by the concerned dietitian for their new health journey.
As a launch offer, consumers can avail up to 10% Coupon discount on all products on the website by registering their details.