Comscore, a trusted partner for planning, transacting and evaluating media, announced a long-term renewal agreement with BBC World News for the use of Comscore’s industry-leading TV Essentials (TVE) currency as well as its advanced audiences.
Carol Hinnant, Chief Revenue Officer, Comscore, said, “We applaud BBC World News’ mission to act in the public interest, serving all audiences through the provision of impartial, high-quality and distinctive output and services which inform, educate and entertain, and we are proud that BBC World News continues to rely on Comscore’s best-in-class television measurement as its currency.”
Chris Davies, EVP of Marketing and Distribution at BBC Global News, said, “We at BBC Global News are happy to continue our work with Comscore. Its measurement technology helps us and our commercial partners better understand our viewers, sharpening our competitive perspective, and giving us unmatched insight into our global audience.”
Michael Graf, SVP of Advertising Sales at AMC Networks working on behalf of BBC World News, said, “Comscore’s enhanced product has the reliability to give our clients an accurate view of the reach and success of BBC World News in a very competitive marketplace, where it continues to differentiate itself.”
With more than a decade of experience measuring television viewership from return path devices across tens of millions of households in all local markets, Comscore is a trusted source for television viewing data.
Comscore is also a leader in advanced audiences, which allow the industry to go beyond age and gender to transact on consumer behaviors, interests and lifestyles. This enables TV stations, networks, advertisers, agencies and media companies at both local and national levels to effectively find and reach their ideal audiences to maximize their revenues.