CoinSwitch Kuber, the cryptocurrency investment platform for retail investors launched its first ad campaign, “Smart Investing”. Talking to retail investors, the campaign stresses on the importance of making smart investments and encourages them to consider investing in cryptocurrencies for better returns.
The campaign will be aired on Disney+Hotstar during the Indian Premier League’s Finals. Via the campaign, CoinSwitch Kuber wishes to draw the attention of growing Indian retail investor base and make a case for crypto currencies as an investment option.
The campaign consists of two ad films that revolve around individuals keeping their target in mind at all times and working smartly to achieve them. The ad films inspire people to follow the same approach while making investments, where their goals should define their investment choices.
The campaign’s presence will be further amplified using social media platforms like Twitter, Facebook and Instagram to reiterate Kuber’s positioning as the go to cryptocurrency investment platform which is simplifying crypto investments for retail investors.
Ashish Singhal, CEO and Co-founder, CoinSwitch Kuber, said, “India is a cricket loving nation, and with millions of people watching, we couldn’t think of a better platform than IPL to introduce cryptocurrencies as a highly rewarding asset class for retail investment.”
“The need of the hour is to educate people about this asset class and make crypto investments mainstream. With our campaign, we hope to get a large number of people interested in learning about cryptocurrency investments and how they can benefit from them,” Singhal said.
CoinSwitch Kuber is India’s fastest growing INR-crypto on-ramp platform. Kuber is a product developed exclusively with the retail investor in mind. Within four months of launch, the platform has over 500k users. With a razor-sharp focus on customer experience, Kuber aims to simplify cryptocurrency investments for retail users in India.
It provides best rates to its users by aggregating liquidity from top Indian and global crypto exchanges and supports 100s of cryptocurrencies for users to buy and sell using Indian rupees.
Link to the ad films:
You can view Ad film 1 here-
You can view Ad film 2 here-