CNN-News18, restates its editorial conviction of bringing its viewers pure, balanced, fast and clutter-breaking news & analysis by reinventing its design, look and feel. The channel is changing its look and feel starting today. It is going to be bigger, bolder, brighter and better than before.
Zakka Jacob, Executive Editor – CNN-News18, said, “The world has changed. We are adapting ourselves to continue to stand by our channel’s ethos of ‘On Your Side’. Given the current environment, this is a significant moment for news television.”
“We at CNN-News18 believe it’s the right time to put sanity back in the news. It’s time to channel facts, not outrage. We have been known for our fair, balanced and non-partisan coverage, which means that all sides talk to us.”
“Our commitment to unbiased journalism and to putting India first will always be top priority. Bharat is an aspirational country with biggest young population in the world. We are also one of the oldest civilisations that even today has much to offer to the world. Our new look will blend all these factors and present a news viewing experience that New India truly deserves and aspires for,” Jacob added.
Over the years, CNN-News18 has brought to its users some of the most defining stories and campaigns. The channel has led from the front when it comes to socially significant campaigns like Mission Paani, Button Dabao Desh Banao, Right to Breathe and India Positive. The CNN partnership has given the channel an unmatched edge in covering international news.
In this new look, for the first time, the channel will be setting the graphic design template in HD format. No other news channel has done this so far. For the viewers’ experience, the screen will be divided into multiple columns thereby making it look bigger, bolder and better to understand, thereby breaking all clutter.
CNN-News18 will aim at simplifying news for its views and not just give simplistic explanations. Viewers need simplification not simplistic explanations to make sense of the happenings around them.
The channel’s new look will be unveiled today on the auspicious occasion of Dussehra. Join in this exciting new journey of hope, rejuvenation and the victory of good over evil. It’s time to slay the evils of Noise TV and put sanity back in the news. Because New India deserves better.