Cathay Pacific to ‘Move Beyond’ on the wings of good Corporate behavior, delivery

The iteration of Cathay Pacific’s renewed brand mission is one that bears study and emulation. On its stated mission to embark on a journey to become one of the world’s greatest service brands, Cathay Pacific’s flight will be empowered by the kind of values- and positivity-driven corporate behavior that it promises to navigate by. These are the values and the behavior that ever increasing numbers of younger millennials and the Gen Z expect and demand of the brands they like and use today

Your thoughts, please