India, one of the largest two-wheeler markets in the world, has been kept moving by its bike doctors – the mechanic community. Castrol Activ, India’s leading engine oil brand for two-wheelers, which enjoys a deep relationship with this community, today launched #ProtectIndiasEngine.
This is a national campaign to urge India’s bikers, more specifically the youth to pledge support to mechanic upskilling programmes during these unprecedented times of the continuing COVID pandemic.
Conceptualised and developed in collaboration with Network18 and Mindshare, the initiative endorsed by Bollywood actor Ayushmann Khurrana is aimed at educating and preparing mechanics for the new normal, as the country slowly begins to open up post lockdown.
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Join me in pledging your support to #ProtectIndiasEngine, an initiative by Castrol Activ and Network18. For each pledge received, Castrol will contribute INR10 with a total contribution of upto 50 lakhs towards training, upskilling and engaging the mechanics for a better tomorrow. Let us all do our bit to motivate our mechanics by giving a missed call on 7574-003-002 or log on to www.protectindiasengine.com Come on India, together let us help them keep moving ahead #NonStop @castrolcricket @cnnnews18
Castrol Activ will invest up to Rs. 50 lakh contributing Rs 10 for every pledge received towards upskilling of mechanics. The educational programmes will focus on supporting them to learn new technologies and modern servicing techniques as well as to gain deeper understanding of enhanced health, hygiene and safety measures for their workshops as they restart business.
Youth can pledge their support by giving a missed call on 7574-003-002 or by visiting www.protectindiasengine.com. The campaign will run across all Network18 channels and digital platforms from 10th September 2020 to the end of month.
Sandeep Sangwan, managing director – Castrol India, said, “Mechanics have helped the country to keep moving ahead even during the lockdown. There were several selfless mechanics who played their role as Covid warriors servicing vehicles at no charge, despite their businesses being significantly impacted.
“Saluting their passion and strengthening our commitment towards the mechanic community, at Castrol we are keen to prepare them for a bigger tomorrow and support their transition to the new normal through Castrol Activ #ProtectIndiasEngine,” Sangwan added.
Ayushmann Khurrana, Actor, said, “Biking has not only been a passion but also played a very important role in the start of my career with Roadies. Across the show, during my struggling days and even today, mechanics have always been lifesavers for me. Their contribution may go unnoticed often but it’s this community that young riders like me count on to stay mobile and help achieve our dreams.
“I’ve even built some lifelong relationships with some who I have known since my younger days. Unfortunately, given today’s unprecedented situation, our beloved mechanics are going through tough times.
“It’s our chance to give back and show them our gratitude. I urge all of India to pledge to a better tomorrow for our mechanics and help #ProtectIndia’sEngine,” Khurrana added.
Amin Lakhani, COO, Mindshare South Asia, said, “Being the largest two-wheeler market in the world, mechanics are our biggest and trusted aides.
“At a time when most of us are trying to begin lives in this new unlock, it’s crucial to also share our support with this community.
“We, at Mindshare, are pleased to be a part of Castrol India’s initiative to help protect India’s human engine,” Lakhani added.