Care Health Insurance ropes in Divyenndu Sharma for its first product-led TVC

image-Care-Health-Insurance-ropes-in-Divyenndu-Sharma-for-TVC-mediabrief.jpg

Followed by the launch of Care Shield, a health insurance add-on cover specifically designed to cover more than 60 non-payable consumables, Care Health Insurance went live with its first product TVC post the rechristening from Religare Health Insurance.

The brand has roped Divyenndu Sharma, a popular Bollywood face who rose to fame from movies like Pyar Ka Punchnama, Toilet: Ek Prem Katha, Batti Gul Meter Chalu and Mirzapur.

Shot in a hospital room setup, with a unique monochrome treatment, the TVC captures a conversation between father and son aimed at educating the consumer about the benefits of having a health insurance that takes covers cost of consumables & healthcare items that may be relevant, but are not typically covered by insurance plans.

Paritosh Kataria, Marketing Head – Care Health Insurance, said, “At Care Health Insurance, it is our consistent endeavour to offer increasingly comprehensive health insurance solutions to our customers; and Care Shield is yet another initiative towards delivering on this objective.

“We wanted to work with a personality who resonates well with the audience; Divyendu Sharma brings a unique blend of trademark style coupled with a contemporary approach to delivery –builds desired traction & recall with viewers,” Kataria said.

image-Shobhit-Mathur-National-Creative-Director-Hakuhodo-India-MedaiBrief.jpgShobhit Mathur, National Creative Director, Hakuhodo India, said, “Care Health Insurance is a brand for all across the country. So while on one hand we wanted to portray its progressive outlook, on the other hand we wanted to create an earthy connection with the audience as well.

“Hence the modern, vibrant graphical setting with a heartland stellar performer like Divyendu delivering the message in a simple and humorous style,” Mathur said. 

Care Health Insurance has been offering health insurance products to corporate employees, individual customers and for financial inclusion. The health insurer, while primarily ensuring customers’ access to quality healthcare has broadened the spectrum of overall ‘Care’ beyond hospitalization, to include preventive health check-ups, wellness, doctor consultations, diagnostics and home care.

The organisation works with the guiding principle of ‘Care’ being the fulcrum of all its customer-centric initiatives in the areas of product design, claims administration, technology development and customer service.

Your thoughts, please