CAMPAIGNS WE LIKE: INOX Group’s tribute to the Indian Olympic Team — #AayegaIndia

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With Olympics 2020 around the corner, INOX Group, the Official Sponsor of the Indian Olympic Team has rolled out Aayega India campaign to support and cheer Team India. This is one campaign that has stood out for us because of its excellent treatment.

Even as marketing initiatives go this is a truly heartfelt initiative for the athletes of India. And in the little time since it has been released, it has garnered a few million views across the digital space of owned, earned and paid media.

The campaign featuring Boxers MC Mary Kom and Vikas Krishan Yadav along with Table Tennis player Manika Batra, honors the unflinching and unwavering pride prevalent in the hearts of billions of Indian sports fans who firmly believe that “India will arrive” at the big stage – Tokyo 2020 Olympic, scheduled from 23rd July till 8th August 2021.

While narrating the sentiment of an Indian fan, who feels as much a part of Team India, as the athletes themselves, the campaign also pays rich tributes to the athletes’ resilience & the determined spirit to succeed against all odds, and be the shining light which inspires the country towards a happier and brighter future.

INOX Group is associated with India Olympics Association (IOA) as an official sponsor of the Indian Olympic Team to the Olympic Games Tokyo 2020.

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Siddharth Jain, Director – INOX Group, said, “When it is about Olympics, there is a tremendous sense of pride, which gets awakened in the hearts and minds of every Indian.

“With our campaign Aayega India, we aim to take this emotion to an all new level. It is an honor for Brand INOX to have athletes like Mary Kom, Manika Batra and Vikas Krishan Yadav, featuring in its campaign, and we are grateful to them.

“With the anthem, we aim to let Team India know that the entire country takes pride in all their endeavors and stands with them as they set themselves up for this momentous event. We are proudly looking forward to the Indian contingent scaling new heights at Tokyo 2020,” Jain said.

The ‘Aayega India’ anthem, conceptualized and developed by EBC Originals, is produced in Hindi, Tamil and Telugu languages and is rolled out on the social media handles of INOX Group’s ventures, INOX Leisure Ltd, INOX Air Products and INOXCVA.

INOX Group has always been at the forefront of promotion of sports in the country. In the recent past, the Group has worked towards supporting various sporting events, teams and leagues in the field of Table Tennis, Football, Badminton, Running, Basketball and Cricket, and building awareness among masses through effective promotional initiatives.