The new Cadbury Chocobakes campaign brings out the ‘Meetha Chuppa Rustom’ in you

image-The new Cadbury Chocobakes campaign brings out the ‘Meetha Chuppa Rustom’ in you MediabriefMondelez India expanded its Choco-bakery segment with the recent launch of ‘Cadbury Chocobakes’ – a scrumptious cookie filled with the taste of iconic Cadbury at its heart.

campaign ‘Meetha Chuppa Rustom’

With the roll of out its new campaign ‘Meetha Chuppa Rustom’, the company celebrates the sweet secrets in all of us. Conceptualized by Mondelez India & Ogilvy, the campaign showcases the bonding between a pregnant mother and her naughty son after he returns home from school. The thematic shows how the mother reveals the sweet secret of her young boy as he discovers the chocolaty filled center of the new Cadbury Chocobakes Cookies.

campaign ‘Meetha Chuppa Rustom’

Commenting on the new campaign Sudhanshu Nagpal, Associate Director – Marketing (Biscuits), Mondelez India said, “With the launch of the latest TVC for Cadbury Chocobakes, we intend to bring out the Meetha Chuppa Rustom hidden in all of us and the joy of discovering the same in our loved ones. Much like how you would feel when you discover your most loved Cadbury, now in a cookie! In India, our vision specific to the Biscuits category is to ‘introduce deliciously, consumer-relevant products’ weaved into daily consumption occasions. The launch of Cadbury Chocobakes is a testimony of our efforts to increase consumer relevance in a changing food landscape, to accelerate our growth momentum.” 

Speaking about the work, Kainaz Karmakar and Harshad Rajadhyaksha, CCOS, Ogilvy India said, “It is not very often that an agency team gets to work on the launch of a new product. And when that new product is from Cadbury, the excitement is that much special. While adhering to the brand values of the world of Cadbury, we had to create a fresh personality and proposition for this new category we were getting into – Chocobakes, baked items with Cadbury inside. Along with our team of Akshay Seth and Chinmay Raut, we started discovering and working on possible spaces. And the light-hearted yet insightful space of ‘Chuppa Rustom’ seemed most apt and something which could define Cadbury’s presence amidst baked goods. And of course, Vivek Kakkad has brought alive the storytelling splendidly through his direction.”

Agency Details –

Agency: Ogilvy 

Chief Creative Officers:  Kainaz Karmakar, Harshad Rajadhyaksha and Sukesh Nayak

Group Creative Director: Akshay Seth

Senior Creative Director: Chinmay Raut

Planning team: Ganapathy Balagopalan, Russel John, Vasudha Verma, and Atreyi Nag

Account management: Hephzibah Pathak, Prakash Nair, Mayuri Shukla, Swapna Divekar and Anjali Negi

Production house: Pack Films Pvt ltd

Director (film): Vivek Kakkad

Producer: Vincent Gomes

Director of photography: Michal Sobocinski

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