Burger King India has signed an exclusive category partnership with Mumbai Indians, which will see its entire Vivo IPL 2019 contingent sport the Burger King logo on their outfits.
Burger King has also curated a special, Mumbai Indians Masala Whopper. The offering, starting at Rs 179, is available in restaurants across Mumbai, Pune and Gujarat in the Western region.
And demonstrating responsible corporate behaviour, Burger King has added a CSR element to its campaign ‘Sixes for Kings’, according to which, throughout this VIVO IPL 2019 season, on every six hit and on each wicket taken by a Mumbai Indians player, the brand shall provide Whopper meals to the girls of partner NGO Avasara Foundation, which is respected for providing the highest quality education to underprivileged girls in Pune.
Rajeev Varman, CEO – Burger King India Private Limited said, “I am delighted to announce our partnership with Mumbai Indians for the second consecutive year. Cricket has always proven to be the most impactful medium to connect with our guests and strengthen our brand visibility. This season we have pushed the boundaries to engage our fans in an exciting in-restaurant experience. With numerous engagement activities and special menu dedicated to cricket fans, we are sure that our guests will have a Whopper of a time with this association.”
A Mumbai Indians spokeseperson said, “Mumbai Indians is excited to partner with Burger King India for the second year in a row. Mumbai Indians endeavor to create meaningful partnerships for our fans, who can experience the cricket fever through Burger King.”
Roopa Purushothaman, Founder of Avasara Leadership Foundation, said, “We are grateful to Burger King for taking forward the ‘Sixes for Kings’ initiative this year as well. Our students are truly grateful for these Whopper Meals and the ongoing support to our organization. The ‘Sixes for Kings’ pledge means a lot to all of us.”