English Business & News Channel, BTVI, on the election results day, was India’s most viewed business and news channel ahead of CNBC TV-18 and ET Now . BTVI garnered 53% market share on the counting day on 23rd May 2019, while CNBC TV18 managed to get 14% and ET Now 33% viewership share amongst 22+MalesAB in 6 metros + Gujarat 1mn for the entire 24-hour period on 23rd May 2019 per BARC India data.
For the day and amongst the stated TG, the elections-specific programming made BTVI the preferred channel of India. Over a 4-week average, BTVI has achieved the No. 1 position with a 37% market share against CNBC TV-18 with 29% and ET Now with 34%. (Per BARC India data |TG:22+MalesAB|Market: 6Metros + Guj 1mn+| Period: Wk18- Wk21’2019|All Days 24hrs)
Speaking about the rise in viewership and the overall engagement of the channel, Siddharth Zarabi, Editor, said “We at Business Television India have always believed and strived in giving our viewers information that helps them take informed decisions in the realm of finance and money through our business programming or in social/political domain through our ‘business +’ programming.
“Our pre-election and Result Day programming was designed and executed with the same objective in mind. And the viewership it garnered is a clear testament of our winning strategy and hard work. We thank our viewers for their faith and trust in us,” Zarabi said.