BPCL celebrates its 45th Foundation day; launches nationwide ‘Smart Drive’ campaign


Bharat Petroleum Corporation Limited (BPCL), a ‘Maharatna’ and a Fortune Global 500 Company announced the launch of the campaign under “Smart Drive” on the occasion of its 45th Foundation Day.

In the retail campaign the customers could fetch benefits upto a whopping 100X Petromiles fueling Petrol and Speed, through a scratch card in the Smart Drive App after each transaction. The campaign was launched by Shri P.S. Ravi, Executive Director (Retail), BPCL.

SmartDrive.jpgBeing the country’s second largest fuel retailer, BPCL is committed to providing smart solutions to its customers as the Smart Drive campaign resonates with its tagline “Bharega Smart toh Banega Smart”.

BPCL SmartDrive is a state of the art and contactless mobile fueling app offering Smart Convenience, Smart Savings, Smart Security, Smart Safety and Smart Rewards. Every transaction gets the customer Petromiles which can be redeemed for attractive rewards.

SmartDrive already has a customer base of 100,000 users with over Rs.200 million worth monthly transactions as a part of the company’s dedicated service of safe, contactless, convenient and digital payment application-cum-enabled Fuel Rewards Program.

Through the current “Get 100X Bonus Petromiles” campaign, BPCL expects to expand its customer base 10 fold to 1 million who will experience the best in-class value proposition through the SmartDrive Fuel Rewards program and help in enhancing digital transactions through its fuel stations in keeping with the country’s drive towards digital transformation.

P.S. Ravi, Executive Director (Retail), BPCL, said, “We are excited to take a step further in strengthening the digitization process while ensuring consumer safety and trust with our brand. Steering the loyalty programme, ensuring optimum customer satisfaction and in-store experience has been a prime focus.”

“Adding a strong customer base with the Smart Drive app, we aim to work with utmost responsibility and be committed to our idea of innovation, optimum customer experience and quality offerings.

“Additionally, we are committed to delivering innovative solutions to our customers while adding value to our business,” Ravi said.

The campaign is open till March 31st, 2021.

Your thoughts, please