In an effort to aid the Government’s vaccination program to fight the Covid19 pandemic, BookMyShow, has undertaken a pan-India community vaccination drive for the entertainment industry, corporate India and residential societies in its effort to support the country’s recovery process.
The initiative which started in early June, has covered over 1,45,000 people across categories by helping facilitate vaccine jabs for all.
As part of the drive, BookMyShow has partnered with leading hospitals and healthcare facilities across cities while providing the complete logistics, technology & manpower support, access validation and on-ground infrastructure assistance to medical staff and consumers to book their slots.
The pan-India drive that covers the overall community including the entertainment industry, corporates and residential societies all across has been undertaken through partnerships with leading hospital partners and medical chains such as Apollo Clinics, Medica Superspeciality Hospital, AMRI Hospitals, Peerless Hospital and Techno India DAMA Healthcare & Medical Centre.
BookMyShow’s vaccination initiative not only empowers the community with added convenience through accessible and easier vaccine booking but also uses the platform’s technology and infrastructure strength for efficient inventory management and reduction of vaccine wastage.
Accurate allocation of stock basis pre-registrations along with the firm’s experienced event operation skills helps facilitate smoother inoculation drives avoiding any delays, shortages and crowding at private Covid Vaccination Centres.
In a bid to help spur recovery for the deeply impacted entertainment industry, BookMyShow has organised independent vaccination drives at its Mumbai office, for the employees and families of various events industry firms who reside in the city. This drive is open to partners, vendors, promoters, artists, and organizers across movies and live entertainment to enable employees as well as their family members to get vaccinated.
The initiative is not restricted to partners that work with BookMyShow but open to all members of the entertainment industry. Employees and family members of several media & entertainment firms including PVR Cinemas, Percept, Balaji Telefilms, Motley Theatre Group, 70 Event Media Group (70 EMG), Hungama Digital Media and Production Crew to name a few, have been inoculated through the BookMyShow vaccination drive.
Further, BookASmile, the charity initiative of BookMyShow is working towards the inoculation of 1,111 underprivileged artists from low-income communities in the live entertainment industry whose livelihoods have been adversely impacted due to the pandemic. BookASmile has collaborated with Mumbai-based NGO Accha Karo Foundation to facilitate vaccination for these artists and crew.
BookMyShow allows consumers opting for the drive to book their slots and make online payments via the BookMyShow app and website. Consumers will have to register themselves on the CoWIN website and provide their CoWIN registration details to book their slots on BookMyShow.
Going forward, the platform will also enable API integration with the CoWIN app to offer discovery, search, authentication, booking of vaccine slots as also certificate access, across cities on the BookMyShow website and app.
This will ensure hospitals can administer doses on a real-time basis, based on the bookings received, thus facilitating a greater and more effective vaccination reach to help speed up the overall recovery process.
Anil Makhija, COO – Live Entertainment & Venues, BookMyShow, said, “Over the past 15 months, the pandemic has had a devastating impact on India’s entertainment industry.
“As the sector readies to bounce back and prepare for a strong recovery cycle, we are glad to be able to play our part and support the government’s effort to fight the pandemic by undertaking this widespread vaccination drive to help vaccinate the entertainment industry along with its performers and artists as also the larger community of consumers and corporate India.
Backed by a robust technology platform and our experience in on-ground event management infrastructure, BookMyShow aims to provide a seamless and strong aid to the people driving India’s entertainment industry, who have been instrumental in fulfilling the entertainment needs of millions of Indians.
“We are thrilled to have been able to facilitate the inoculation of over 1,45,000 people in less than 2 weeks and hope to increase our reach and work in the days to come,” Makhija added.
In its first phase, BookMyShow has undertaken vaccination drives for consumers across Mumbai and Kolkata and will subsequently expand this initiative across Delhi and Rajasthan. Apart from Mumbai, the entertainment industry inoculation drive is likely to be extended to BookMyShow’s Delhi, Bangalore, and Hyderabad offices.