Bolo Indya unveils women connect initiative ‘SAHELI’; launches #MeriSuperWoman campaign


With International Women’s Day just around the corner, the homegrown passion economy driven short video platform, Bolo Indya launches #MeriSuperWoman campaign to admire and pay tribute to the Women dynamism around us and to recognize their contribution in all walks of lives.

The campaign aims to celebrate women’s power breaking stereotypes, as well as admire and pay tribute to the top women creators on the platform. Bolo Indya will also recognize and reward the top deserving women creators as the platform’s Super Women on the platform.

The platform also launches “Saheli” its women community-connect initiative where the platform’s top-notch creators, well-known entrepreneurs, motivational speakers as well as content specialists would be driving various in-app initiatives to engage, encourage, upskill and empower Bolo Indya’s women community users on the platform to learn the art of content creation as well as increase their income prospects via a digital platform.

Launching on 5th March 2021, 4 days #MeriSuperwoman campaign, invites Bolo Indya users to create, capture and recognize the contribution and express the love to all women in their lives who they describe as “Super Women” via exciting UGC videos. Women Creators are also encouraged to share their inspiring stories on the platform to nominate themselves as “Super Women” of the platform.

Tanmai Paul, Co-founder and CPO, Bolo Indya, said, “We take pride in launching a campaign which aims at recognizing today’s Women as “SuperWomen” as we build towards empowering women from tier 2-4 cities to be financially independent leveraging the content monetization abilities of the platform.

“This campaign is an ode to all the women and the pivotal roles they play in our lives, from childhood to adulthood, mothers, sisters, wives, colleagues, friends, and more.

“The campaign also endeavors to build a strong connection within the women’s community, which currently contributes to 42% of live streaming and 68% of microtransactions on the platform”

“Bolo Indya acknowledges and empowers the contribution of women in our society and strongly supports Govt’s various women- empowerment initiatives including digital literacy, Skill India, startup India etc,” Paul added.

Bolo Indya is supported by an easy UI, robust editing tools, and advanced filters. The company has put up an automated content moderation system that reduces the risk of visitors seeing content they may consider upsetting or offensive.

Besides this, the app ensures women creators’ safety by enabling them to block, report and restrict users on their live. The platform is also activating a feature which will ban users from taking any screenshot, or screen recording of live or profile pictures on the app.

Launched in May 2019, Bolo Indya, the passion economy-driven short video content platform has over 68 lakh monthly active users across Android, iOS, and OEM Appstore with over 28 lakhs creators creating close to 20 lakhs videos daily. The platform is already present in over 14 languages with good penetration in tier 1/2/3 and 4 cities.