Blue Dart, part of the Deutsche Post DHL Group (DPDHL), has been listed as a Reader’s Digest Most Trusted Brand for the 14th consecutive year in a row.
The company reiterates its core values of Reliability, Responsiveness and Resilience in every Blue Darter thereby providing exceptional service quality at every touchpoint and ensuring that it continues to be a Provider of Choice to its customers.
The Reader’s Digest Trusted Brands survey has uncovered India’s most trustworthy brands over the years and this study has established its reputation as a premier consumer-based and international measure of brand preference.
The study primarily focuses on finding out which brands Indians trust the most and provides an objective and reliable reference for consumers throughout the country. Further, it shows which brands stand out above the others by consistently delivering on a promise to satisfy their needs, deliver quality and has a positive image in the eyes of consumers.
Blue Dart’s focus on consistently enhancing customer experience and adapting to an extremely volatile environment is what helps the brand to be an image of reliability and efficiency, delivering all shipments on time.
Balfour Manuel, Managing Director, Blue Dart, said, “We are extremely proud to be recognized as a Trusted Brand for the 14th year. Blue Dart has always been a company that has been recognized as a Provider of Choice and an Employer of Choice which is what makes us an incredible Investment of Choice.
“As an organization that values customer centricity as one of its important pillars, service quality is key in ensuring that we remain a premium brand. We thank our shareholders, stakeholders and customers for the confidence and trust in us,” Manuel said.