September 2020 is likely to witness the biggest content storm after the lull of the lockdown – first, perhaps the world’s biggest tentpole across all genres, the IPL 2020, and now, per the latest announcement from COLORS – BIGG BOSS Season 14 will be out, with a strong tailwind from VOOT Select (which the marquee reality tentpole will also in turn provide to VOOT Select), because, in an unprecedented move, Voot Select will offer unlimited access with 24-hour LIVE feeds from the BB house on weekdays and stream the episode before TV and ad-free at ₹99/month and a special introductory price of ₹499/year. It’s a great strategy to empower VOOT Select with BIGG BOSS and to give the show an even bigger audience through VOOT Select. Just the marquee property the premium service from VOOT needed.
Little wonder, then that the COLORS announcement justifiably opened with: ‘Boss 2020, is back on COLORS to turn the tide and shatter the chain of monotony, Bigg Boss 2020 will elevate entertainment with unlimited drama, thrill, and excitement’.
However, the announcement did not reveal when the show goes on air, though industry sources say it is likely to begin sometime early- to mid-September. The format and the specifics of how it will adhere to and fully uphold and follow the norms of physical safety amid the pandemic — after all, the strife and tussels and the romances (the last seem to magically and conveniently mushroom each season) are crucial to the personal intensity on screen. Details on the setting and more will perhaps be part of the announcement on the air dates expected by the end of this week. Enough of the mythos already… BIGG BOSS Season 14 is definitely one of the most eagerly awaited reality shows so far!
Promising to be packed with thrill and excitement, the BIGG BOSS Season 14 will unfold the usual rolloer-coaster of drama emotions. COLORS with Bigg Boss has unarguably redefined and set new benchmarks on television through its disruptive content. And God knows, BIGG BOSS has always been extremely disruptive to the point of often crossing lines, but in the process, has had fans gripped by the scruffs of their collective necks.
Nina Elavia Jaipuria, Head- Hindi Mass Entertainment and Kids TV Network, Viacom18, said, “Bigg Boss today has grown to become a phenomenon in the country. The following and viewership the show receives continues to grow each year and it is truly the fans that make it happen.
“The last season was a tremendous success, trending on social timelines while also creating new viewership records in the category.
“While this year has been tough on everyone, we believe that it is only fair to the shows fan’s and our viewers that we return with a brand-new season 14 that will heighten spirits and delivers on an unmatched and thrilling entertainment experience.
“We look forward to launching yet another milestone season thus keeping our viewers engaged and happy as always,” Jaipuria said.
Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18, said, “Bigg Boss is not just a show but an extravaganza that drives pop culture and conversations in this country.
“The show has every year garnered unparalleled patronage from our viewers and partners, each seeking to be a part of the category-defining show.
“Bigg Boss is not just a show but an extravaganza that drives pop culture and conversations in this country”
“This year we know that our audience had to face many challenges. But the new season of Bigg Boss will serve as a perfect antidote and give a fitting retort to 2020 – Ab Paltega Scene, Kyunki BB dega 2020 ko Jawaab being the intent.
“Like every year we intent on bringing to life a winning mix of concepts, celebrities, and stress buster entertainment – A sensational show that each of our true blue Bigg Boss fans will not want to miss any moment of,” Sharma said.
This year our digital audiences are in for a treat. For the first time ever Asli Bigg Boss fans will get an unprecedented opportunity to enjoy their favorite show live 24 hours a day (Weekdays) on VOOT Select.
Premium subscribers of the platform will have a chance to watch a live feed from inside the house as it happens and a lot more before the world at just ₹99/month and a special introductory price of ₹499/year.
Gourav Rakshit, Chief Operating Officer, Viacom18 Digital Ventures, said, “ At Voot Select, we have ensured that our viewers are engaged and entertained with content that is a premium, exclusive, and diverse.
“Bigg Boss is one of India’s most-watched shows and commands a following and fandom that is unmatched.
“Taking our digital-first strategy a step forward and keeping in sync with our viewers growing demands, viewers and Bigg Boss’ Asli Fans will have access to daily episodes before it airs on television.
“With a watch first, watch non-stop & watch super-exclusive proposition, we look forward to showcasing yet another exciting and larger than life season of Bigg Boss for all our premium subscribers,” Rakshit said.
Being the most anticipated and celebrated shows of Indian Television, the upcoming season of Bigg Boss will soon open its doors to capture the imagination of audiences nationwide with never seen before content encompassing hot tempers, emotions, and unlimited drama.