Big Trunk Communications has won the media duties for Mumbai-based realty business Sugee Group. The agency, which won the account in a multiple-agency pitch, will oversee media planning and buying across digital media.
Yatin Shildhankar, Marketing Director of Sugee group, said, “We are looking forward to building our brand from a media perspective. Big Trunk Communications brings in a mature team that understands the periphery of the Real Estate business.
“We hope to rise to the challenges of real estate by driving path-breaking and innovative methods through the power of media in a universe where consumer attention is split across multiple devices,” Shildhankar said.
Dinakar Menon, Business Head, Big Trunk Communications, said, “Sugee Group has grown exponentially with their rich experience in the real estate business. This is a prestigious win for us.
“We look forward to working closely with the brand team and focus on driving powerful data-driven communications. Through fresh thinking and insight on the brand along with innovative ideas, we aim to help Sugee exceed its core Marketing KPIs.”
Sugee Group is a realty business group that focuses on the redevelopment of residential projects that offer affordable and luxury housing in Mumbai.