BIG Ganga launches family game show ‘Muraitha Maidaan’

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In a first for the Bhojpuri GEC category, the BIG Ganga introduces Muraitha Maidaan, an entertainment packed family game show. The show aims to bring together family members from different parts of Bihar, Jharkhand, and Uttar Pradesh and give them a chance to win prizes with their wit and luck. The hour-long family game show starts from 8th March every Monday to Wednesday at 7:00 PM.

Spanning over eight weeks, the game’s format allows all members of a family comprising of a female, male, and a child to participate both solo as well as a family unit. Through 24 episodes, families from the region will battle it out every day to be weekly as well as series winners. The family to reach the top at the end of the series will be crowned as the region’s first Muraitha Winner Family with incredible rewards.

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Taking the entertainment quotient higher, the channel will rope in a popular Bhojpuri personality to host the show. Furthermore, viewers will also be able to participate online through Big Ganga’s digital pages from home and stand a chance to win prizes.

Samrat-Ghosh-Cluster-HeadEast-ZEE-Entertainment-Enterprises-Ltd.jpgSamrat Ghosh, Cluster Head East, ZEEL said, “It is our constant effort at the network to bring content which is diverse as well as unique. BIG Ganga has created a niche for itself in the category by constantly pushing its boundaries when it comes to content.

“This is indeed a moment of pride for all of us as the channel is introducing a first family game show in the category…in which families can participate together all across the regions. The show not only will entertain the audiences but will serve as a platform for consumer connect activities for sponsors,” Ghosh added.

image-Amarpreet-Singh-Saini-Business-Head-ZEE-Biskope-mediabrief.jpgAmarpreet Singh Saini, Business Head, ZEE Biskope and Big Ganga said, “As a brand, we have always believed in innovating and experimenting with content, which is also our key differentiator. Muraitha Maidaan is a Bhojpuri offering not only as a first in the category but also bringing many other firsts in the form of local games of the region now being presented in an innovative avatar to the audience invoking relatability and pride.

“The show will be adorned with regional symbolisms of cultural pride across all the elements as well as the nature of gratifications designed for the participants. Not only will the game show allow families to connect with each other and also strengthen their interpersonal bond but will connect regional audience through a unique Bhojpuri format that is evolved from their own roots and lifestyle,” Saini added.

BIG Ganga has consistently upped the game of entertainment for its viewers through its offerings while also engaging with them. The channel is known for entertaining the audience with its unique content all around the year while adding value in their lives through family-oriented offerings, festive events and shows like Jai Chhathi Mai, MemSaab no 1 etc.

With more and more in the bucket to offer, the channel is aiming to redefine entertainment and original content for its regional audience through a new family game show MuraithaMaidaan, upcoming Faguaa Holi special among others.

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