BC Web Wise, has bagged the digital marketing mandate for DRU Gold including an enterprise that unlocks the gold into instant money – most transparently & best value. The mandate will include 360-degree digital marketing approach for the brand that will be led by the expertise of BC Web Wise team.
As per the mandate, the agency will be focusing on digital marketing activities of DRU Gold in India and will be responsible for creating content strategies, campaigns, social media activities that are highly relatable & engaging to its audience. This will take the digital community for the brand up to the groove.
Akhilesh Agarwal, Founder & CEO of DRU Gold, “We are happy to partner with BC Web Wise as our agency as they have shown an understanding of objectives and what DRU Gold stands for. We are confident that with BC Web Wise’s years of experience in the digital world – they will help us build the presence and spread the message that we believe in.”
Chaaya Baradhwaaj, Founder & MD, BC Web Wise, said, “This account is a very prestigious win for us for two reasons. We want to strengthen our presence in southern India. Second, the category is going to see a lot of activity in the current situation where business owners as well as employees have been through a crisis across segments.
“The recent movement in gold markets indicates that this is a very opportune time to unlock the value of gold. Moreover, DRU Gold, brings immense value to the customers, they have an extremely very transparent, customer-friendly, trustworthy, offering, that makes us particularly proud to be associated with the brand,” Baradhwaaj said.
DRU Gold buys old jewellery & release pledged jewellery. They are on a rapid expansion spree in India & have plans to go global soon. They are one of the most trusted, multi-national, multi-faceted group companies based out of India.