Dish TV India Limited, world’s largest single-country DTH Company, has introduced value-added service Ayushmaan Active (in association with Dominiche Productions) to offer unique and engaging content to the senior citizen viewers on both of its brands DishTV and d2h. Exclusively available on both the platforms for 45 days since July 16th, this is the first service dedicated to engage and motivate seniors to enjoy meaningful TV time.
Empowering senior citizens to take charge of their lives and make informed decisions, the service provides users to scroll through nostalgic music, Bollywood movies and knowledge on healthy living and wellness. Under the ‘Ayushmaan Active’ service, senior citizens will have access to shows like Bhakti Bhav, Aap Ka Sathi, Kick Start 60 and Majani Life.
The service will offer specially curated content across different genres for the senior citizen viewers. It will be available for 45 days exclusively on both the platforms- Dish TV & d2h on channel no. 130 at a nominal subscription price of Rs.40+ taxes per month after the applicable free preview period
Further, to make weekends exciting for binge watching, the service brings special series of Sada Bahar Geet on every Saturday and Sunday along with a classic movie from the 60’s, 70’s & 80’s era. With ad free 24*7 service platform, Dish TV aims to bring zest amongst senior citizens by offering shows across genres from devotional and entertainment to financial planning, wellness and philosophical.
Announcing the new service, Anil Dua, Executive Director & Group CEO, Dish TV India Limited, said, “We are excited to offer the ‘Ayushmaan Active’ service, which will cater to the viewing needs of the senior citizens. This service will be a one-stop destination of all the content, which will keep our senior viewers entertained, motivated and updated. This addition stands as a witness to Dish TV’s continuous drive to cater to all sections of its wide range of viewers.”
Adarsh Gupta, Director, Dominiche Productions, said, “Dominiche was founded with a vision to be the market leader in scalable genres of the future. In keeping with that strategy, our second genre after Astrology is going to cater to exclusive compelling content created with the objective of enhancing the quality of life of Senior Citizens in our country. This category is fast speeding towards being 20 percent of the population of India and growing, with no dedicated content machine catering to it.”