ZEE Entertainment Enterprises Ltd. has appointed Ashok Namboodiri as Chief Business Officer for its International Business.
Starting the 20th of January 2021, the Company, which, in line with the ZEE 4.0 approach, is strategically focused on the international markets to realize growth opportunities, is looking to Ashok’s rich experience and expertise to strengthen its presence overseas.
A specific strategic approach is to streamline the international business with an integrated team to help each cluster to craft a local-market-aligned approach. Ashok will leverage the Company’s deep understanding of each market to drive strategic growth.
In his previous stint, Ashok was associated with Star India Pvt. Ltd., leading the regional sports business and the general entertainment business in the Kannada market. He also spearheaded the launch of five sports channels. His rich experience of more than 20 years includes associations with other brands like Britannia, Tata Consumer, Coca Cola and Unilever.