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The Advertising Standards Council of India (ASCI) extended the deadline for feedback on the Draft Guidelines for Influencer Advertising on Digital Media to March 21, 2021. The earlier deadline for consumers, various stakeholders and influencers was March 8. The extension followed requests from various stakeholders.

Since the announcement of the draft guidelines, ASCI has received useful feedback that would be considered in finalising the guidelines. ASCI is delighted with the overwhelming support for the guidelines.   With the extended deadline, ASCI is looking forward to more feedback to fine tune the same.

The final guidelines, after considering the feedback, will be issued on April 15 and will be applicable from May 1.

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