Improved Video Experiences
The Redesigned Siri Remote
The all-new Siri Remote features an innovative clickpad control that offers five-way navigation for better accuracy, and is also touch-enabled for the fast directional swipes Apple TV users love.
The outer ring of the clickpad supports an intuitive circular gesture that turns it into a jog control — perfect for finding a scene in a movie or show. And with its one-piece aluminum design, the new Siri Remote fits more comfortably in a user’s hand.
More to Enjoy in the Living Room
- Apple TV 4K delivers the most cinematic home theater experience, giving customers easy access to all their favorite entertainment on the biggest screen in the home, like award-winning shows and movies on Apple TV+, including “Ted Lasso,” “The Morning Show,” “Greyhound,” and “Wolfwalkers,” and other popular video services through the Apple TV app. Using AirPods, up to two viewers can enjoy private listening without disturbing others.
- Apple Music on Apple TV 4K turns the living room into a concert hall, offering multiroom audio and time-synced lyrics for millions of songs.
- Apple Fitness+ on Apple TV 4K brings studio-style workouts to customers in the comfort of their own homes, featuring a team of some of the world’s most welcoming trainers across 10 different workout types. The first fitness service built around Apple Watch, Fitness+ integrates key metrics from Apple Watch right on the big screen to offer a personalized and immersive experience that keeps motivation high throughout every workout.
- Apple Arcade on Apple TV 4K offers unlimited access to a growing collection of more than 100 premium games — featuring new original releases, award winners, and beloved favorites from the App Store, all without ads or in-app purchases. Players can pair supported game controllers to enjoy games like “NBA 2K21 Arcade Edition,” “SongPop Party,” and “Star Trek: Legends” on Apple TV 4K and continue the action from iPhone, iPad, and Mac.
- AirPlay on Apple TV 4K lets customers effortlessly share videos, school projects, and other content from their iPhone, iPad, or Mac, directly to the TV. Videos shot on iPhone 12 Pro can be displayed in full 60-fps Dolby Vision thanks to high frame rate support in AirPlay. Photos on Apple TV 4K serves as a dynamic photo album for family members and friends to enjoy photos, videos, and Memories on the big screen.
- Apple TV 4K can be used as a home hub to control HomeKit accessories, and allows customers to view HomeKit video cameras and doorbell notifications on the television screen.
- With multiuser support on Apple TV 4K, family members can enjoy their own personalized recommendations for shows, movies, and music, access their purchased apps in the App Store, or play games on Apple Arcade.
Designed with the Environment in Mind
Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to have net zero climate impact across the entire business, which includes its manufacturing supply chain and all product life cycles.
This means that every Apple device sold, from material collection, component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will be 100 percent carbon neutral.
Apple TV 4K will utilize 100 percent recycled aluminum in the Siri Remote enclosure, and 100 percent recycled tin in the solder of the main logic board. It is also free of harmful substances, highly energy efficient, and uses wood fiber in the packaging that is recycled or comes from responsibly managed forests.
Pricing and Availability
- The new Apple TV 4K will be available starting at $179 (US) from apple.com, in the Apple Store app, and Apple Store locations. Apple TV 4K is also available through Apple Authorized Resellers and select pay TV providers.
- Customers can order the new Apple TV 4K beginning Friday, April 30, with availability beginning in the second half of May in more than 30 countries and regions, including the US.
- Apple TV HD with the new Siri Remote will be available for $149.
- The new Siri Remote will be available separately for $59, and is compatible with the previous-generation Apple TV 4K and Apple TV HD.
- For the first time, AppleCare+ will be available for Apple TV, providing three years of technical support and additional hardware coverage, including up to two incidents of accidental damage protection every 12 months.
- Customers in the US get 3 percent Daily Cash back when they buy directly from Apple with Apple Card. And when they choose Apple Card Monthly Installments, they can pay over time, interest-free.
- Customers are able to find the same great shopping and support services at apple.com and at Apple Store locations. Anyone can get shopping help from Apple Specialists, choose monthly financing options, and get Apple Support and no-contact delivery or Apple Store pickup options.
- Customers can try out the new Apple TV 4K at an Apple Store and have their questions answered in person. Before their visit, customers are encouraged to check apple.com/retail for information on opening hours, services available, and the health and safety measures in place.
- For a limited time, eligible customers who purchase a new iPhone, iPad, iPod touch, Apple TV, or Mac can enjoy one year of Apple TV+ for free and three months of Apple Arcade for free.