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In yet  another blow to American Social Media platform Parler, which has attracted much criticism for being a white-supremacist- and hate-driven platform, Amazon too has suspended it from its website hosting platform from midnight tonight, Monday. This, coming as it does on the heels of Google and Apple shutting their doors on Parler in their app stores, is a big step. While Parler could have gotten into direct marketing of its app and hosting it on its own website for downloads, now, the very website hosting will have the rug pulled off from under its feet tonight when Amazon shuts Parler out.

Parler has come out strongly and blamed the action to tech giants ganging up on it in fear of its quick growth. CEO John Matze has reportedly said the site could be offline for up to 7 days “as we rebuild from scratch.” Matze said that the company had prepared for such an event, “by never relying on Amazon proprietary infrastructure and building bare metal products.”

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John Matze

Matze accused accused Amazon, Google, and Apple of “a coordinated attack to kill competition”. Matze said “We were too successful too fast. You can expect the war on competition and free speech to continue, but don’t count us out.”

Matze said Parler could not be blamed for the violence, and that coordination of such actions has no place on social media. “Most people on Parler are non-violent people,”  he wrote on the Parler website.

However, it is also well known how much Parler and its allegedly inflammatory utterances have been censured for having “instigated” the dangerous invasion of the U S Capitol by Trump supporters and white supremacists. Of course, now, Facebook and Twitter too have banished the inflammatory and  and divisive Donald Trump from their platforms.

“Enough is enough,” Amazon Employees for Climate Justice had gone on to post on Twitter. “We demand Amazon deny Parler services until it removes posts inciting violence, including at the Presidential inauguration. We cannot be complicit in more bloodshed and violent attacks on our democracy.”

Amazon had already flagged 98 posts from Parler that inspired violence, and now, the app is off Google Play Store and Apple’s iOS store too.

Riding on extremist-thinking-fanned flames on social media during the US Election, Parler had, for some time, raced on to become the most-downloaded app in the USA  following the US election. What had enabled its race to its brief sojourn at the top of the downloaded apps list, was the shutting out of election misinformation by Facebook and Twitter.

Amazon.com is shutting out Parler form its App Retailer and website hosting services because it says the app has taken little or no adequate action to prevent the publication of posts that abet violence. The stern message Apple has sent out to Parler is, to the effect, that till Parler begins stopping the sending out of posts inciting violence, it will remain shut out from the Apple store.

Apple has maintained that the suspension will stay in place for so long as the community continued to unfold posts that incite violence.

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Amy Peikoff

In a letter obtained by CNN Business which reported it was sent to Parler Chief Policy Officer Amy Peikoff on Saturday, Amazon Web Services had said that in recent weeks it has reported 98 examples to Parler of “posts that clearly encourage and incite violence.” The letter, reports CNN Business,  includes screenshots of several examples.

“We’ve seen a steady increase in this violent content on your website, all of which violates our terms,” AWS wrote. “It’s clear that Parler does not have an effective process to comply with the AWS terms of service,” CNN Business reported the letter as having said.

The letter continued: “AWS supplies know-how and companies to prospects throughout the political spectrum, and we proceed to respect Parler’s proper to find out for itself what content material it can enable on its website. Nonetheless, we can not present companies to a buyer that’s unable to successfully determine and take away content material that encourages or incites violence in opposition to others. As a result of Parler can not adjust to our phrases of service and poses a really actual threat to public security, we plan to droop Parler’s account.”

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