Amazon India will soon integrate the Marathi language for its services and support platform. The new initiative has come after many people living in Maharashtra demanded the company add language support for them.

To comply and provide the best user experience, Amazon has decided to add Marathi language support and announced the development in a tweet. “Work has already begun to launch Marathi shopping experience & seller registration soon,” Amazon said in its tweet.

Apart from this, the Jeff Bezos-led company will continue to bring more language support that will help improve the seller and customer experience.

Earlier this year Maharashtra Navnirman Sena (MNS)’s Raj Thackeray wrote an open letter to Amazon’s CEO demanding language support for people living in Maharashtra.

Last month, the company introduced Hindi language support for Alexa on Fire TV devices in India. The latest update by Amazon now allows Fire TV device users (inclusive of Fire TV Stick) to ask Alexa questions in Hindi.

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