ALTBalaji’s ‘Mentalhood’ bags Best content IP at Label Awards 2021

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ALTBalaji  the homegrown OTT platforms has been appreciated by the Label Awards 2021, for its originality and diversity with the top brand with a cult-like following and also won the Best Content IP of the year for Mentalhood.

With a strategy to focus on youth programming for the country, ALTBalaji’s offerings include premium, disruptive content, and original series across genres. With originality, courage, and relentlessness at its core, ALTBalaji’s range, stands out for being avant-garde, non-conformist, inclusive, effervescent, and has something for everyone.

ALTBalaji sold 1.6 Mn subscriptions in the third quarter (Q3 FY21) on the back of a super-strong content lineup and, strategic increase in marketing spend. Mentalhood that bagged the Best content IP of the year, marked the web series debut of popular Bollywood actress Karisma Kapoor. Apart from Karisma, the show featured talented actors including, Dino Morea, Shruti Seth, Sandhya Mridul, Tilottama Shome, and Shruti Shukla.

Image-Ekta-Kapoor-Producer-Balaji-Telefilms-Ltd-MediaBrief.jpgEkta Kapoor, Jt. Managing Director, Balaji Telefilms, said, “We believe in creating shows and characters that would stick with the audience for a long time. ALTBalaji has been appreciated for its content-driven shows and we are grateful to the viewers and the critics for accepting and loving our platform and, we look forward to releasing more diverse and original series.”

Label Awards is one of  India’s largest Brand Licensing and Retail opportunity platform and is in its 4th Edition, and this year’s discourse will unravel the opportunities, exposure, and growth in licensing in India besides sharing the knowledge and recognizing the pioneers in the industry. The event is organized by License India, the brand licensing-centric media division of Franchise India Group.

With an extensive library of 74 Indian originals across genres that cater to all kinds of audiences, the shows at ALTBalaji are a mix of thriller, drama, romance, youth drama, horror, comedy, amongst others, catering across demographics as per the viewers’ taste & preferences.

For the upcoming year, ALTBalaji has an exciting pipeline, consisting of multiple shows such as The Married Woman, Apharan 2, Broken But Beautiful 3, The Test Case 2, PuncchBeat Season 2, His Story, Cartel, Main Hero Bol Raha Hoon, and many more.

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