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According to the ‘Digital in India’ report by the Internet & Mobile Association of India (IAMAI), as of November 2019, there were 227 million active internet users in rural areas which are 10% more than around 205 million in urban areas. ALTBalaji, one of the leading homegrown OTT platforms in the country, is known for playing a vital role in the massification of content as it reaches out to viewers spread across Bharat.

In its latest endeavour to make content more accessible and affordable to direct subscribers living in the hinterlands, along with providing them a quick and seamless checkout with faster cashback, the platform extends its association with payment gateways Paytm and Amazon Pay.

As a part of the offering, Paytm will be offering cashback up to Rs. 75 on ALTBalaji subscription whereas Amazon Pay customers will get a cashback of a minimum amount of INR 10 and a maximum amount of INR 250 on a minimum purchase of INR 100/-. The offer will be valid in India for Android and web-only.

To avail the offer, customers can go to the ALTBalaji website or android app, select the service of their choice and make the payment using their preferred payment gateway. The Paytm offer will be valid for an entire month starting June 26th and will be only applicable on the first transaction on ALTBalaji using one’s Paytm Wallet.

Each reward will be received within 24 hours of completion of the transaction, on which the reward is eligible. On the other hand, the validity of the Amazon Pay offer starts from July 1st to July 31st. The cashback will be credited instantly as Amazon Pay balance. Also, each of the two offers can be availed by a user only once.

Nachiket Pantvaidya, CEO, ALTBalaji and Group COO, Balaji TelefilmsNachiket Pantvaidya, Group COO, Balaji Telefilms & CEO, ALTBalaji, said, “Keeping the customer at the very core of everything that we stand for, we have always strived towards providing them a seamless experience through our services. Our long-standing association with Paytm and Amazon Pay is yet another step in the right direction that further fosters this bond with our consumers. It will further give us the opportunity to reach out to the masses and make them aware of the engrossing and original content that we have on offer.”

With a vast library of 60+ originals across genres that cater to all kinds of audiences, the shows at ALTBalaji are a mix of thriller, drama, romance, youth drama, horror, comedy amongst others. Each show present on the platform or in the pipeline has been created keeping in mind the audience’s interest across demographic and sociographic segments.

Romantic dramas like ‘Kehne Ko Humsafar Hain’, ‘Karrle Tu Bhi Mohabbat’, ‘It Happened in Calcutta’, ‘Baarish’, ‘Dil Hi To hai’ etc enjoy a growing fandom amongst women in the 25-45 years TG. While on the other hand, thrillers like ‘Apharan’, ‘Ragini MMS’, ‘Code M’ are consumed by men in the 22- 45 age bracket. In addition to the above, shows such as ‘Mentalhood’, ‘The Test Case’, ‘MOM: Mission Over Mars’, ‘Bose: Dead/ Alive’, ‘The Verdict – State vs Nanavati’ are being consumed extensively by urban Indians across all age groups.

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