ALTBalaji launches #MarchingToALT campaign; offers weekly contests, gifts for subscribers


ALTBalaji, has recently announced its new campaign, an initiative to keep their audience engaged and convert them into yearly subscribers. While March 2020 changed people’s lives most unexpectedly, ALTBalaji has made sure March 2021 isn’t the same for the audience. ALTBalaji promises to make consumers’ March filled with surprises and unlimited entertainment.

To make March interesting, the platform has also planned robust gratification ideas for their new subscribers in weekly contests and exquisite gifts. As a measure to keep audiences glued to their binge-mode with more than 74 Hindi originals and with a pricing of 300/year for a subscription, ALTBalaji is the most affordable OTT platform in the country.

#MarchingToALT winners stand a chance to get:

  • One Lucky subscriber gets to meet Television Hunk Sidharth ShuklaThree Subscribers can send a personalized celebrity video to their loved ones via Tring
  • Five subscribers get customized ALTBalaji hampers
  • An all-expense-paid trip to a selected destination

The token of appreciation starts with subscribers getting an opportunity to meet their Sidharth Shukla. Winners also get a chance to send personalized bytes for their loved ones via Tring, a platform for connecting fans to their favourite celebrities. Five lucky subscribers also get beautiful personalized hampers from ALTBalaji. The bonus gratification goes up to the extent of an all-expense-paid trip to a chosen destination.

Divya-Dixit-SVP-Marketing-Analytics-and-Direct-Revenue-ALTBalaji-scaled.jpgDivya Dixit, SVP, Marketing, Direct Revenue & Analytics at ALTBalaji, said, “The past one year has been challenging and daunting. Hence, we made sure we make this March special for our subscribers as a special gesture using these unique gratifications.

“We have seen a tremendous subscriber growth in this past quarter and want to express our gratitude as well as welcome new subscribers to the ALTBalaji family via #MarchingToALT,” Dixit said.

ALTBalaji launched many fantastic shows like Coldd Lassi Aur Chicken Masala, Dev DD, Verdict, Code M, Dil Hi Toh Hai, Mentalhood, Who’s Your Daddy?, Baarish Season 2, Kehne Ko Humsafar Hain Season 3, Bebaakee, MumBhai, Bicchoo Ka Khel, Dark7White, Paurashpur, Crashh, LSD – Love, Scandal & Doctors and many more.

For the upcoming year, ALTBalaji has an exciting pipeline consisting of multiple shows such as The Married Woman, Apharan 2, Broken But Beautiful 3, The Test Case 2, Puncch Beat Season 2, His Storyy, Cartel, Main Hero Boll Raha Hu, Class of 2020 Season 2, Code M 2 and many more. Each of these new shows is high-octane dramas, which the audience can binge-watch.

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