Recognizing the growing popularity of voice-driven smart speakers, All India Radio has launched voice service for Amazon Echo dot devices in 14 languages in a bid to reach to the premium, upper-end internet- and digital-enabled audiences who are, quite literally, Prime.
Hon’ble Minister for Information & Broadcasting, Youth Affairs and Sports, Col. Rajyavardhan Rathore launched the voice service, powered by artificial intelligence, is capable of giving crystal clear audio quality of radio services to the desirous audiences irrespective of where they are in the world.
AIR DG F Shehreyar said that exclusive news as originated by All India Radio and the archival assets of All India Radio too would subsequently be brought on Alexa
Dr. A. Surya Prakash, Chairman Prasar Bharati; Shashi Shekhar Vempati, CEO Prasar Bharati; F. Sheheryar, Director General AIR; Ms. Supriya Sahu, DG Doordarshan; C.B.S. Maurya, Engineer-in-Chief AIR, and Directors General of News for Doordarshan & All India Radio were present on the occasion.
The services of AIR available at the moment are Vividh Bharati, FM Gold, FM Rainbow, AIR Urdu, AIR Gujarati, AIR Marathi, AIR Marathi, AIR Punjabi, AIR Malayalam, AIR Tamil, AIR Telugu, AIR Kannada, AIR Bangla, AIR Raagam, AIR Odia, Radio Kashmir, AIR Assamese, North Eastern Service.
F Sheheryar, Director General AIR outlined the need to have such services through Amazon Alexa in view of the fast strides being made in the direction of digital India.
Rajiv Sawhney, Principal Business Development Manager, Amazon, and Dilip R.S., Country Manager, Alexa Skills in India, made a Power Point Presentation on the types of devices and their impact and reach. They also highlighted significance of voice in transforming people’s lives.
Col. Rajyavardhan Rathore congratulated Amazon and All India Radio for this unique partnership with the public service broadcaster.
The services were launched formally for the people in India and Indians abroad apart from PIOs and the larger Indian diaspora in different parts of the world.
Commands for AIR Voice service on Alexa
Now listeners can catch their favourite radio stations, All India Radio’s 17 Services in 14 Indian Languages on voice-driven smart speakers Amazon Echo Dot, Echo, Echo Plus and Echo Spot.
The LIVE broadcast is available for Alexa users worldwide across India, United States, United Kingdom, Australia and Canada.
All they need is to say the following and Alexa shall play the corresponding LIVE broadcast station.
- “Alexa Open All India Radio Vividh Bharati”
- “Alexa Open All India Radio FM Gold”
- “Alexa Open All India Radio Kannada”
- “Alexa Open All India Radio Kashmir”
- “Alexa Open All India Radio Raagam” and so on…