94% urban Indian parents keen to get their children vaccinated: Ipsos Essentials 

According to the new report of the Ipsos Essentials global fortnightly survey, most Urban Indian (94%) and global parents (76%) were keen to get their children vaccinated. While there is no tried, tested and approved vaccine for children available yet, but concern is palpable.

Krishnendu-Dutta-Group-Service-Line-Leader-Market-Strategy-Understanding-Innovation-Ipsos-India.jpgKrishnendu Dutta, Group Service Line Leader Ipsos Innovation & MSU, India, said, “Kids are a vulnerable cohort. Assurance of vaccine safety and a consequent vaccination drive among children are prerequisites for parents to feel safe about their children; especially with school and college opening an eventual reality.

“These fears are not misplaced – India is still coming to grips from a tough 2nd phase and Japan has the Olympics coming up in July. Even global citizens are circumspect; vaccination drive needs to be globally implemented for tackling the virus and the recent G7 Summit too had members reaffirming their resolve for global immunization,” Dutta added.

Further, at least 4 in 5 urban Indians (81%) fear there would be another wave of the COVID19 infections coming. Global citizens too are not insulated, with at least 2 in 3 (67%) concerned about the eruption of a third wave. The markets most concerned included Japan (86%), South Africa (84%) and South Korea (83%). 

Archana-Gupta-Executive-Director-Market-Strategy-Understanding-Ipsos-India.jpgArchana Gupta, Country Service Line Leader, MSU, Ipsos India, said, “India has just gone through a terrible 2nd wave.

“While perception may not be reality and if all goes well with the vaccination drive and the SOPs, there may not be a third wave, but like the WHO says, at least 80% to 95% population needs to be vaccinated for herd immunity and until we reach those figures, we need to be extremely cautious with our health infrastructure preparedness and SOPs,” Gupta said.

Least vaccine hesitancy among Indians 

Interestingly, India shows least vaccine hesitancy among the 16 markets with at least 96% claiming to have either taken the vaccine or being ready for it. Russia on the contrary was found to have the highest vaccine hesitancy with at least 54% claiming they were unlikely to get the jab. 

Ipsos Essentials is a syndicated fortnightly survey conducted by Ipsos among 16,000 respondents in 16 countries of Australia, Brazil, Canada, China, France, Germany, Italy, Mexico, Spain, India, Japan, Russia, South Africa, South Korea, the UK and the US.

Essentials fortnightly tracker reveals latest attitudes, behaviors and future intentions of consumers, helping marketers strategize better for brand positioning, innovation, advertising, strategic category management and social media.