87% Indians want a sustainable and equitable post COVID 19 world: Ipsos


World on the mend?  A new Ipsos global survey for the World Economic Forum shows that majority of Indians (87%) and global citizens want the post COVID 19 world to be sustainable and equitable. The survey was conducted among 21,000 adults from 27 countries.

Image-Amit Adarkar, CEO, Ipsos India-MediaBrief.jpg
Amit Adarkar

Amit Adarkar, CEO, Ipsos India, said, “The pandemic has been an equalizer and the lockdowns have brought home the message that the mindless chase for materialism and of abusing the planet have brought us to brinkmanship. Riches did not save from the corona virus.

“The world is emerging from the shock of the pandemic (which has still not gone away) and there is a feeling that the world needs to heal. Even the rich-poor divide has somewhat contracted, paving way for acceptance and sensitivity.

“The pandemic has brought the families together. The lockdowns and restrictions have shown how simple and frugal living with fewer things can provide happiness as well. Technology has been a great enabler in bringing people together in these difficult times, “ Adarkar added.

Reset mode, over pre COVID 19 ways – for both Indians & global citizen

Majority of urban Indians (85%) and global citizens (72%) will like their lives to alter completely, instead of harking back to pre COVID ways of living and functioning, in post pandemic era.

The markets that exhorted this view most, were of Mexico (89%), Colombia (88%), South Africa (86%), Peru (86%), Saudi Arabia (86%) and Malaysia (86%).  And markets with divided viewswere of Netherlands (51%) and Germany (51%).

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