104.8 ISHQ FM launches Holi special weeklong campaign ‘Ishq Ke Rang’

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For Holi, 104.8 ISHQ FM, launched a two weeklong campaign ‘Ishq Ke Rang’ across Delhi, Mumbai and Kolkata. Love comes in all shapes, sizes and at times colours as well – be it the red of passion or the white of innocence. ‘Ishq ke Rang’ celebrates the different colours love makes us feel.

‘Ishq Ke Rang’ will feature different love stories on-air and digitally in the build up to Holi. From an acid attack victim finding and marrying the love of her life to overcoming homophobia, each story will add a different colour to the palette of love.  The stories are being featured on-air in the morning drive time shows.

In addition to the different love stories, the station has added ‘Ishq ke Rang’ as a theme to the days programming through its sparklers ‘Dedh Ishqiya’ – a collection of short love stories and the humorous  ‘What is Love? Ft. Kavi Kishan’.

image-rajat-uppal-ishq-fm-mediabrief.jpgRajat Uppal, National Marketing Head, 104.8 ISHQ FM said “Holi being the festival of colours and love being associated with different colours as well gave us the idea of a campaign blending the two to come up with a content campaign which features different love stories.  We at Ishq feel that our listeners will love the stories and most will relate to them.  ”