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Dentsu acquires Perfect Relations Group in India

Written by Revati Nair

Dentsu Aegis Network has acquired Perfect Relations Group (comprising Perfect Relations, Accord Public Relations, Image Public Relations, Imprimis Life PR, India Media Monitor and Buzz) to become a member of Dentsu Aegis Network India, retaining its branding. This addition will strengthen Dentsu Aegis Network’s overall communications offering in this rapidly growing market.

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Kewalramani, Cherian and Bhasin

Group Managing Director Dilip Cherian and CEO of Perfect Relations Group Pradeep (Bobby) Kewalramani have joined the Dentsu Aegis leadership team. They will report to Ashish Bhasin, Chairman and CEO of Dentsu Aegis Network South Asia.

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Waters

Nick Waters, CEO of Dentsu Aegis Network Asia Pacific, said: “The PR segment in India is forecast to grow at double digits annually and having a scaled business that is well integrated to our company enables us to build on our overall strength and reputation in the market. With Perfect Relations Group’s strong quality management and established digital capabilities, we are well positioned to support our clients in an increasingly convergent environment in the country.”

Ashish Bhasin, Chairman and CEO of Dentsu Aegis Network South Asia, added: “The joining in of Perfect Relations Group moves us a huge step closer towards achieving our mission of being the second largest group in this business in India. PR is an important and integral part of the advertising and communications business in India and the expertise that they bring will strengthen our offering. Perfect Relations Group is the perfect addition to Dentsu Aegis Network India in representing us in the segment, and we look forward with excitement to having them on board.”

Dilip Cherian, Managing Director of Perfect Relations Group and Pradeep (Bobby) Kewalramani, CEO of Perfect Relations Group said jointly, “In order to accelerate growth and tap into the latest global platforms and tools, we wanted to partner with a great global network. A good cultural and strategic fit is a top priority in making the decision on who we would like to join. We are very pleased that Dentsu Aegis Network is our choice partner in taking Perfect Relations Group and our spectacular team to the next level.”

About the author

Revati Nair

Revz to her friends, Revati is a graduate in Media and a shutterbug. She's been writing for some time now, and has trained as a photojournalist with a leading daily newspaper too. Twitter: @NairRevati

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