Audi has collaborated with Airbnb for a unique campaign that opens and is driven by sheer intrigue and the thunderous power of the Audi. Placed in a forbidding desert landscape, the campaign, created by Venables Bell & Partners, sells you a one-of-a-kind travel and driving experience, and will debut live during the 68th Emmy Awards for which Audi is the official automotive partner for the 6th consecutive year.
Airbnb will piggyback all the Audi R8s and Q7s that will make special appearances throughout Hollywood during the Emmy Awards. This year’s Audi campaign at the Emmys will offer fans the opportunity to book a once-in-a-lifetime travel and driving experience complete with a stay at a famed luxury residence and a weekend with the all-new Audi R8 supercar. That’s the deal. And the idea and execution of the video ad film seal the deal on the creative front like nothing else.
The Venables-Bell-created television commercial ‘Desolation’ debuted online on September 14 on You Tube, the Audi Facebook page, and on the Airbnb Facebook page. The spot will also air multiple times during the Emmy Awards telecast on September 18.
If you haven’t watched it yet, check it out here:
Loren Angelo, Vice President of Marketing, Audi of America said, “Once again, Audi is honored to support television’s brightest stars during its biggest night. What better stage to introduce our marketing partnership with Airbnb than the Emmys. Pairing an acclaimed and architecturally stunning home with the award-winning Audi R8 offers fans the chance to experience the ultimate full-throttle driving fantasy.”
“We chose Airbnb because of their like-minded approach to the marketplace — always challenging the status quo to bring products and experiences to consumers that are relevant and disruptive. By bringing our brand together with Airbnb, we are offering fans an experience that’s truly unique and speaks to the Audi lifestyle,” Angelo added.
Airbnb CMO, Jonathan Mildenhall said, “Travel on Airbnb is all about experiences that liven up your sense of adventure and ultimately become a way of life. We love that Audi shares that same spirit and are excited to offer this experience with them to those who live to drive, live to travel and live to adventure.”
Located on a remote stretch of land near Scotty’s Junction, Nevada, the Rondolino Residence is a true Airbnb home offering the ultimate local experience. While there is no address – only coordinates on a map – guests will have an expansive 80 acres all to themselves, in a breathtaking landscape where nearly every star in the sky can be seen at night, offering the experience of a lifetime.
With a fully fueled Audi R8 Coupe parked in the driveway, enthusiasts will experience a mind-blowing drive opportunity unlike any other on the planet, complete with nearly endless straightaways and dry lakebeds to experience a potential 0-60 mph in as little as 3.2 seconds. The booking comes with the full Audi VIP treatment, including a luxury chauffeur from Las Vegas McCarran International Airport, all meals, which are prepared by a personal chef, and evening entertainment/activities. Wonder what it will cost.
As the official vehicle of the Emmy Awards, the 2017 Audi R8 will also make a special red carpet appearance during the annual “Audi Celebrates the Emmys” event on September 15 in Los Angeles.