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US Digital Ad Revenues reached an all-time high of $59.6 billion in 2015, according to the full-year IAB Internet Advertising Revenue Report, released end...
Why Dilwale's focused, start-to-end strategy of content marketing and not archaic, blind-spot vanilla advertising amongst digital and online audiences is unique, and how its...
A study of 2,000 consumers across generations, from Gen Z to Baby Boomers, finds 74 percent of millennials (20-39) and Gen Z (16-19) object...
Arnab Goswami, President-News & Editor-in-Chief, Times Now and ET Now, won the IMPACT Person of the Year, 2015 Award, instituted by the exchange4media Group,...
Has America become a marathon nation when it comes to video content consumption? Indications point to “yes.” Seventy percent of US consumers now binge watch...
IAB's freshly released third annual 'Digital Content NewFronts: Video Ad Spend Study' says aAdvertisers and media buyers have made an impressive 114 percent increase...
Adfactors PR, India’s largest public relations firm, was recognised as PR Consultancy of the Year for 2015 at the India PR & Corporate Communication...
Continuing its strategy of investing in key sectors such as digital, has announced that its wholly owned global marketing communications agency, J. Walter Thompson...